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Website Analytics

Website Analytics

licenseOPL-1 Version16.0, 18.0, 19.0 Community Enterprise packageSpezial authorEquitania Software GmbH supportsupport@equitania.de

Website statistics that stay in your own Odoo — with no external service.

Website Analytics

See how your website is actually used — with numbers that never leave your own Odoo. No Google Analytics, no external service, no data processing agreement.

The measurement sets no cookie of its own and uses no browser storage; no IP address is ever written to the database. It fits into the cookies bar your Odoo site needs anyway: by default it measures only after the visitor accepted optional cookies. And the figures sit in the same database as your quotations and customers.

Only with ownERP

The help for this module is findable — for people and for AI

Five help pages in German and English, shipped inside the module. With Help Docs installed you search them in full text — and an AI assistant reads the same content through a machine-readable module card.

A person searches
bounce rate
Reading the figures correctly
Bounce rate = bounces ÷ visits. On a contact page a high value is no cause for alarm …
Setting up your own website statistics
… Key figure tiles — visits, page views, visitors …
An assistant asks
eq.helper.doc.get_capability_card(
  "eq_website_analytics")
Returns models, fields, figure definitions and the limits of the measurement in a form an assistant can act on — instead of guessing them from screenshots.
“Why can’t I add up my visitor count?” — answered from the module card, not from training data.

Full-text search and module card come from Help Docs (eq_helper). This module ships the content — no extra configuration.

Features

The dashboard: key figure tiles, time series and visit distributions

Every key figure at a glance

Visits, page views, visitor count, bounce rate, average time on site and goal completions — each with a comparison against the previous period.

  • Time series for today, 7, 30, 90 days or a year
  • One click from any figure into the familiar Odoo views with filters and Excel export
Visits and AI crawler requests side by side, split by purpose

Who reads your site — and is it a person?

AI crawlers run no JavaScript, so ordinary web statistics cannot see them at all. This module counts them on the server, separated by what they do with the content: build a search index, answer a question someone just asked, or collect material for model training. Only the first two can send anyone back to you.

  • Every request checked against the operators’ published IP ranges — a user agent claiming to be GPTBot is not taken at face value
  • Visitors arriving from an AI answer appear as their own referrer category, so you can tell whether the effort pays off

When do people actually come?

A weekday-by-hour overview shows the busiest times at a glance — useful for timing a newsletter or planning a maintenance window.

  • Rankings of top pages, landing pages, referrers, countries and devices
  • Campaign tracking for newsletters, ads and social posts
Page views by weekday and hour, with daily totals

You define what counts as success

The thank-you page after a contact form, a price-list download, a click on a booking link. Goals trigger either on a page view or on an action — and you then see which campaign and which landing page produce them. Downloads, outbound clicks and submitted forms are recorded too.

Four languages, one set of numbers

The interface is fully translated into English, German, French and Spanish — 202 terms each, including every data-protection explanation on the settings page. Everyone works in their own login language.

  • Goal names are translatable, and a goal still counts as one figure no matter which language a visitor was browsing in
  • Weekday and number formats follow the user’s Odoo language, not the browser

Data protection built in

A visitor identifier expires after 48 hours, individual records after 30 days; only the aggregated figures are kept permanently. Per website you can exclude your own team’s visits, honour the browser’s Do-Not-Track signal and set retention periods. Ready-made privacy-policy wording and a prepared entry for the record of processing activities ship with the module.

Frequently Asked Questions

Do I need a cookie banner for this?

Your Odoo site needs a cookies bar in any case: Odoo itself sets cookies such as session_id and frontend_lang. This module sets none of its own and stores nothing in the browser, but it derives its visitor hash server side from the IP address and the user agent — which the EDPB guidelines on Article 5(3) ePrivacy treat as potentially in scope. It therefore ships with Measure Only After Consent switched on and simply rides along on the consent your cookies bar already collects. If your own legal assessment says consent is dispensable, switch it off. Privacy-policy wording for both cases is included.

Where is the data stored?

In your own Odoo database, next to your quotations and customers. There is no processor, no transfer to a third country and no running cost for an analytics service.

How long is data kept?

A visitor identifier expires after 48 hours and individual records after 30 days, both configurable. The aggregated figures stay permanently.

Who can see the statistics?

Only authorised staff. On a multi-website database each user sees the figures of their own websites.

Why does the country say “Unknown”?

The country is the one figure Odoo resolves itself from the IP address — this module only reads the result. That needs three things on your server: a geolocation database in the MaxMind DB format (.mmdb), its path in odoo.conf (geoip_country_db), and proxy_mode = True behind a reverse proxy. Beware of the Linux package geoip-database: it ships the discontinued legacy .dat format that Odoo has not read since version 13, so a server can look equipped and still resolve nothing at all. Free databases come from MaxMind (GeoLite2, account required) and DB-IP (Lite, no account), both under an attribution licence. The lookup runs locally, no visit is reported to a third party and the IP address is still never stored. Every other figure works without it.

Which Odoo editions are supported?

Odoo Community and Enterprise, version 19.0. Requires the Website app.

Which languages does the module ship in?

The interface is completely translated into English, German, French and Spanish. The in-app help pages are bilingual (German and English).

Do you provide support?

Yes — via support.equitania.de or support@equitania.de. Bilingual in-app help is included.

Support · Kontakt

We are happy to support you · Wir unterstützen Sie gerne.

Equitania Software GmbH ownERP
Equitania Software GmbH
Weiherstraße 13
75173 Pforzheim
Deutschland · Germany
Telefon: +49 7231 16 604 0
Telefax: +49 7231 16 604 200
Homepage: www.equitania.de · www.ownerp.com · odoo2fast.report
Support: support.equitania.de
E-Mail: support@equitania.de

EN · All information on this page is provided for product description purposes only and is not legally binding. It constitutes neither a guarantee of quality nor an assurance of any particular scope of functions, fitness for a particular purpose or specific results; only the contractual agreements and the scope of delivery of the version actually installed are authoritative. Screenshots show example configurations. Product and company names mentioned are trademarks or registered trademarks of their respective owners. They are named solely to identify the interface or product concerned and imply neither affiliation with nor endorsement by those owners.